Soleil and Adelle anchor the identity of Argentine real estate brand Dein
- Graphic Design
- Tuco
- Project Date
- July 2018
- Date
- July 2018
- Graphic Design
- Tuco
Soleil and Adelle are used widely in recently created brand Dein representing a real estate service, merging marketing with financial tools for a broad socioeconomic range.
Dein is a new brand that will be incorporated into the portfolio of a group of companies dedicated to real estate development, the “Desarrollos Inmobiliarios S.A.” Next to the iconic symbol representing a house, the Argentinian Tuco brand agency chose Wolfgang Homola’s Soleil font for the logotype itself and combined it with the Adelle font family, by Veronika Burian and José Scaglione, for all communication and branding material.
Soleil stands out for its geometric tranquility and its current freshness. Likewise, its modernist lines of essential forms achieve a balanced and subtle coexistence with the rectilinear qualities of the graphic symbol element. Adelle complements Soleil nicely by nodding to the mark in the Egyptian quadrangular base (slab) of Adelle’s letterforms. Its energetic character, evident especially in subtitles and headlines, and its multipurpose quality of friendly personality, wide flexibility, and its balance in terms of color contrasts, make it the ideal option to communicate all the values that the brand intends to convey.
