Tuco uses Protipo to give Modo’s brand a precision-built identity

Modo Construcciones is an Argentinian construction company with the goal of long-term growth in an environmentally sustainable way. Even though they are not focused on the luxury market, they differentiate themselves from the average construction company in quality and personalised customer support.

The company has recently undergone a complete rebranding developed by the Argentinian design agency Tuco. The new brand system is heavily based on the font family Protipo. We talked with Hernán Rosas, founding partner at Tuco, who explained that, “Protipo is a strong geometric sans — versatile and simple, but designed with high precision. It was ideal for the brand needs.”
The brand has a dynamic typographic system organised in two blocks that can be easily adapted to different situations, as can be seen on their social media pages.