Editorial]

Verena Gerlach finds Edita’s spikiness a perfect match for Marlon Wobst

Design credits
Verena Gerlach
Project Date
May 2018

Date
May 2018

Design credits
Verena Gerlach

Renowned book and type designer Verena Gerlach selected Pilar Cano’s Edita typeface for a 2017 book accompanying the exhibition “Marlon Wobst — extra, Schwarz Contemporary”.

Vivid mood matched by elegant spikiness

Gerlach exquisitely uses the Edita font family, the contemporary book typeface with a soft and warm voice, in all texts, titles, and tables throughout the book. The contemporary feel — where softness and fluidity play a very important role — is especially seen in its italics, which are loosely based on handwriting.

Gerlach explains, “German artist Marlon Wobst has an humorous approach to his paintings and ceramic sculptures. They show mostly contemporary humans in their everyday lives, and does so in quite a graphic, sometimes rather abstract way. Edita underlines this vivid mood by elegantly matching Wobst’s lively scenes. Edita’s humanist, renaissance oldstyle shapes are distinctive and legible, especially when used in the small, chic captions. The typeface has a balanced contrast between Bold and Regular, and the Italic is just gorgeous!”

Serving as the catalogue’s typography, Edita’s touch of spikiness nicely mimics the edgy motives of the artist’s work. His wish for the book design and typeface was: “Classic and elegant, and STRAIGHT INTO YOUR FACE!”

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