Fino is the Finest

Doloris Schreiber and Jan Rothkranz run Authentic Finest, a boutique branding agency using a multidisciplinary approach. With years of individual history in ideation, marketing, creative, and branding, they decided to form an agency that could move the needle for other brands and targeted campaigns.

Joy. Harmony. Creativity. Excellence. How did Authentic Finest choose to make these organizational qualities visible? By choosing Ermin Međedović’s Fino in all headings and major text, as it was meant to be used. Fino comes in three versions: serif, sans, and stencil. Each is a dramatic, contemporary titling font family that scales beyond the world of looks by tapping into archetypes.

The Fino type system amplifies the genre’s most theatrical aspects while bestowing an uncommon flexibility of style and variation. And on their website it serves to be the style-maker, to slow the reader to a conscientious speed, and reinforce their commitment to excellence and beauty in what they make. Take a look at their site.