Dutch insurer Meijers adopts Adelle Sans for its brand voice

To get you back to normal as soon as possible, it is helpful to have insurance when it’s needed. Since 1973, Dutch insurance broker Meijers has identified the risks specific to individuals and businesses, covers those risks when necessary, and offers continuity in the event of unforeseen loss.

To reinforce the sense of stability and trust, Meijers uses Adelle Sans on their websites, from the main landing page to their in-house magazines (Build, Woco, Food, Move), in graphics, menus, headlines, and texts.

Adelle Sans is the ideal typeface for global brands and products, thanks to its unparalleled script and language repertoire, such as pan-European, pan-African, and Vietnamese support. It is our largest family, not only because of its flexible spirit, but because it includes extensions in 12 scripts (and is continually expanding each year) as well as the serif companion, Adelle.