Momkai picks Bree for De Correspondent, the ad-free journalism platform
- Design
- Momkai
- Project Date
- September 2014
- Date
- September 2014
- Design
- Momkai
De Correspondent is an online journalism platform that focuses on background, analysis and investigative reporting and offers high quality content. It defines itself as ‘author- rather than beat-centered, ad-free, and crowd-funded’. It was launched in 2013, after a successful crowd-funding campaign raised 1 million euros in eight days.
Independent journalist platform
Momkai, Amsterdam-based, is the digital studio responsible for the brand identity, the campaigns and for the concept and design of the platform that serves information to the subscribers. In addition, Momkai has also developed Respondens, a new publishing framework and editor for De Correspondent.
For the identity and different printed and online platforms Momkai has chosen Typetogether’s typeface Bree that offers a warm and approachable style, with yet the necessarily seriousness, in their own words: ‘To further strengthen the brand the font Bree was chosen for headings on De Correspondent website. It has a positive appearance and outspoken features, for example the loop of the letter ‘g’, that adds to the personal character of the writers.’
The identity of De Correspondet received the Jury Price at the Ed-Awards 2014.
