Catalpa wastes no space in cat litter brand

We are delighted to see Catalpa in use for the first time! We’re even more happy it’s in the branding of an eco-friendly cat litter that helps protect the Earth by creating less waste.

The agency Fast-Up was behind the design and ideation of the UK based company Natusan. Catalpa has been used here in the all-lowercase Natusan logo (find the hidden image!) and product packaging, as well as for the website headings, stats, and other short texts.

Catalpa makes the whole brand approachable and not-stuffy, gives statistics a little heft and levity, and paves the way for the brand to serve the world in an unique way.